Majority of the consumers required water proof mobile and increase facilities in samsung mobiles; opinioned to reduce the mobile health effects, and free from problems.
Price in India 25, rupees 4. The benefits of doing so, both let the Indian people know that Samsung is a high-end brand, but also the ability to consume fashion products, so that the Samsung based on high-end and down-take.
As its Price band in India is very high 35 thousand rupees so Samsung reduced the screen size and launched with the name of mini s III. Samsung is also coming up with Windows OS but they have main focus on Android based Smart Phone Market Share in India Samsung has always Project report on samsung mobile the strategy in the mobile phone product line is high-priced introduction of new products, quickly with the old product prices have occupied the market.
So its more powerful and big screen than S3 mini very fast good camera. Price in India 35, rupees 4. In the mobile phone market, he focused on the Internet, HD color screen camera phone.
Indian mobile market adopts various new innovative techniques to handle their consumers. And Samsung Galaxy S3 is very popular model in India even its price range is very high more than 35, but for Indian users Samsung is launching Galaxy S3 mini in the price band of below 25, Consumers are aware of the recent facilities available in the mobile phones in different companies and also the prices of mobiles.
The study concludes that there is significance between socio economic factors and awareness of samsung mobiles. The promotional measures are adopted likely Free and more accessories, low cost, service centre and spare parts availabilities,insurance scheme for mobile, mobile safety locking system, mobile exchange system, at most care for consumer complaints etc… The present study aims to descriptive study the consumer awareness relates to the usage of samsung mobiles, test the significance between the socio economic factors and sources of awareness, test analysis of variance between gender and occupation and consumer attitude analysed.
The tools such as percentage analysis, chisquare analysis, Likert scale, anova to analyse the variance and weighted average ranking techniques are used.
Samsung is positioning itself in the most lucrative market of high-end Smart Phone. Its success in the design that electronic products have become the most innovative on the market and one of the most sought-after products, it was once considered a cheap imitation of many of the more sophisticated Japanese products.
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Customers and clients when people’s’s cars even where they offer these scams a. Samsung has always been the strategy in the mobile phone product line is high-priced introduction of new products, quickly with the old product prices have occupied the market.
The benefits of doing so, both let the Indian people know that Samsung is a high-end brand, but also the ability to consume fashion products, so that the Samsung.
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